Since the reform and opening policy, the subjective consciousness of Chinese women has been an unprecedented development --women's self-awareness continues to improve; rights awareness is promoting; development of awareness is raising. But in the development of the subjective consciousness, it also showed a variety of problems and deviation at the same time. This paper took female college students in the southeast area as the research object. Through questionnaire survey and in-depth interviews, the author analyzed the gender consciousness of feminist issue, gender awareness, self-awareness, understanding of family and social cognition. What's more, the author investigated the influence of different gender consciousness on employment consciousness, employment orientation, employment goal, employment opportunity and so on. On this basis, we put forward the suggestions on the promotion of gender consciousness and employment cognition of female college students.
