Emotion Measurement in Tourism Destination Marketing: A Comparative Electroencephalographic and Behavioral Study

被引：31

作者：

Bastiaansen, Marcel ^{[1
,2
]}

Straatman, Sebastiaan ^{[3
]}

Mitas, Ondrej ^{[3
]}

Stekelenburg, Jeroen ^{[2
]}

Jansen, Saskia ^{[4
]}

机构：

[1] Breda Univ Appl Sci, Acad Leisure & Events, Hopmanstr 15, NL-4817 JS Breda, Netherlands

[2] Tilburg Univ, Sch Social & Behav Sci, Dept Cognit Neuropsychol, Tilburg, Netherlands

[3] Breda Univ Appl Sci, Acad Tourism, Breda, Netherlands

[4] Vrije Univ Amsterdam, Dept Behav Genet, Amsterdam, Netherlands

来源：

JOURNAL OF TRAVEL RESEARCH | 2022年 / 61卷 / 02期

关键词：

tourism destination marketing; affective destination image; emotions; EEG; self-report;

D O I：

10.1177/0047287520981149

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

It is commonly assumed that TV commercials successfully influence affective tourism destination image by coupling positive emotions to a destination. In this study we record emotional responses to destination pictures before and after viewing a destination TV commercial from participants' brains using electroencephalography (EEG). A control group of participants watched the same destination pictures, and an unrelated TV commercial. Emotion-related event-related potential (ERP) components, the P2 and LPP, were derived from the EEG. For the participants that watched the destination TV commercial, the P2 and the LPP were larger in response to destination pictures after compared to before having watched the TV commercial. This effect was not observed in the control group. In a behavioral version of the same experiment, we did not observe any effects in the self-report data. It is concluded that ERP methodology is a useful tool to complement the toolbox of tourism marketing researchers.

引用

页码：252 / 264

页数：13

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