Consumer behavior: A quadrennium

被引：48
作者：
Jacoby, J [1 ]
Johar, GV
Morrin, M
机构：
[1] NYU, Dept Mkt, New York, NY 10012 USA
[2] Columbia Univ, Dept Mkt, New York, NY 10027 USA
[3] Boston Univ, Dept Mkt, Boston, MA 02215 USA
来源：
ANNUAL REVIEW OF PSYCHOLOGY | 1998年 / 49卷
关键词：
marketing; buyer behavior; consumer psychology; information processing; attitude formation;
D O I：
10.1146/annurev.psych.49.1.319
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domain-specific scholarly contributions are discussed, along with limitations and suggested areas for future research. A concluding section observes that the integrity of consumer research is unnecessarily compromised by the failure of the major scholarly association in the field to develop and adopt a code of researcher ethics.
引用
收藏
页码：319 / 344
页数：26
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