Age, gender, and level of activity as moderators of personal incentives to physical activity in Israel

The authors conducted an exploratory study with Israeli adults examining their personal incentives for physical activity (e.g., appearance, weight management). The participants formed a sample of 379 physically active Israelis, aged 20-89 years, divided into 3 age groups and 3 levels of activity. The authors found a similar profile for men and women for most incentives, with men scoring more highly than did women on only competition and fitness. Participants in the highest level of activity attributed greater importance to all incentives than did those in the other levels, and older adults attributed less importance to all incentives except for health benefits. The findings are relevant for planning activities intended to encourage adults to engage in more physical activity.