Equilibrium contract selection strategy in chain-to-chain competition with demand uncertainty

被引:16
作者
Fang, Yaner [1 ,2 ]
Wang, Yao-Yu [3 ]
Hua, Zhongsheng [4 ]
机构
[1] Bank Commun, Postdoctoral Workstn, Shanghai, Peoples R China
[2] Chinese Acad Social Sci, Inst Finance & Banking, Beijing, Peoples R China
[3] Soochow Univ, Dongwu Business Sch, Suzhou 215006, Jiangsu, Peoples R China
[4] Zhejiang Univ, Sch Management, Hangzhou 310003, Zhejiang, Peoples R China
关键词
supply chain management; consignment contract; supply chain competition; game theory; SUPPLY CHAIN; CONSIGNMENT CONTRACT; PRICE-COMPETITION; CHANNEL PERFORMANCE; RETAIL COMPETITION; COORDINATION; MANUFACTURER; PRODUCTS; MODEL; GAME;
D O I
10.1057/jors.2015.83
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
This paper investigates the equilibrium contract selection problem for the dominant suppliers in two competing supply chains with stochastic and price-sensitive demand. The two suppliers, acting as the Stackelberg leaders, produce substitutable products and distribute them through each exclusive retailer, and can provide either a consignment contract or a wholesale-price contract. The equilibrium behaviours of the suppliers and retailers are investigated in three different scenarios: (1) the consignment contract scenario; (2) the wholesale-price contract scenario; and (3) the hybrid contract scenario. We prove that the equilibrium contracting strategy is of the threshold type: when the cost-share rates of the two retailers are above certain thresholds, both suppliers select consignment contracts; when the cost-share rates of the two retailers are lower than certain thresholds, both suppliers select wholesale-price contracts; when one retailer's cost-share rate is above a certain threshold and the other is lower than a certain threshold, the supplier with large retailer's cost-share rate selects the consignment contract and the other supplier with small retailer's cost-share rate selects the wholesale-price contract. Furthermore, these thresholds depend on price sensitivities.
引用
收藏
页码:770 / 785
页数:16
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