Enterprise E-Commerce Marketing System Based on Big Data Methods of Maintaining Social Relations in the Process of E-Commerce Environmental Commodity

Since entering the 21st century, with the rapid development of internet technology, the network platform of e-commerce has undergone great changes. With the rapid development of e-commerce economy, the widespread existence of credit risks in the trading process of e-commerce environmental goods has caused great harm to the healthy development of e-commerce and has gradually become the biggest bottleneck restricting the development of e-commerce in China. Based on the basic model of e-commerce market, this paper proposes four credit mechanisms to maintain social relations in the process of e-commerce environmental goods trading, that is, credit mechanism without government intervention. As can be seen from the experimental data, the alpha coefficient of each potential variable set in the experiment in this paper is above 0.6, which is within the acceptable range. This verifies that the method model proposed in this paper to maintain social relations in the process of e-commerce environmental goods trading is effective in application.