THE SIGNIFICANCE OF LOCAL FOOD IN THE CONSUMPTION OF MODERN CONSUMER

With time changing, consumer diet changes as well. Food industry trends show that people increasingly choose the local food. This study aims to explore the local food choices and use by modern consumers. The researchers have conducted the survey to find out the peoples' understanding of different types of food, such as functional foods, novel foods, ecological, etc. The aim of the survey was to explore how often the modern consumers choose the local food and what is their attitude to it. The survey was organized in the beginning of 2017, and more than five hundred respondents were surveyed. The survey data indicate that the consumers when buying food pay attention to food quality, expiry date, and price. The respondents regularly buy food from the local domestic food producers. Consumer behaviour is affected by the economic development and education level in the country. If education level increases, demand for the quality food - in this case the local food - will increase as well.