Viral Marketing for Smart Cities: Influencers in Social Network Communities

被引：11

作者：

Kaple, Madhura ^{[1
]}

Kulkarni, Ketki ^{[1
]}

Potika, Katerina ^{[1
]}

机构：

[1] San Jose State Univ, Dept Comp Sci, San Jose, CA 95192 USA

来源：

2017 THIRD IEEE INTERNATIONAL CONFERENCE ON BIG DATA COMPUTING SERVICE AND APPLICATIONS (IEEE BIGDATASERVICE 2017) | 2017年

关键词：

smart city; social network; community detection; influential;

D O I：

10.1109/BigDataService.2017.46

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Social networks are used by cities primarily for announcing local-area events, but also for increasing engagement of citizens in votes and elections. Given the current plethora of heterogeneous social networks, city administrators can benefit from social networks to promote initiatives, which are important to a current smart city as well use them to discover future needs in order to manage resources more efficiently. Our focus in this paper is how we can adapt commercial and viral marketing techniques to smart city systems to influence the behavior, opinion and choices of citizens in order to improve their well being and that of the whole society as well as predicting future trends and events.

引用

页码：106 / 111

页数：6

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