Earth Observation (EO) and Intelligence, Surveillance and Reconnaissance (ISR) Systems equipped with High Resolution instruments are designed for high-performance operations in terms of fast revisit time, for very short system response time and for providing actionable intelligence with low data latency. The increased reliance on this data has created demand for decreasing latency. However, higher speeds and increasing bandwidth for data download are needed with the increasing numbers of satellites. At the same time, the scarce frequency resources especially in X-band (8.025 GHz to 8.4 GHz) but also in Ka-band (25.5 GHz to 27 GHz) call for more bandwidth efficient modulation schemes. This paper shares details regarding a new data transmission solution to efficiently use the available radio frequency (RF) bandwidth both in X-Band and Ka-Band by using Adaptive Coding & Modulation (ACM) as a key technology, allowing the volume of data to adapt to link budget characteristics. At the same time, high performance forward error correction coding such as SCCC and LDPC (DVB-52) and high order modulation schemes (up to 64-APSK) are used, yielding both high power and spectrum efficiency. In terms of end-to-end performance, such sophisticated systems need to account for the ground station receiver characteristics. The proposed solution has therefore been verified using prototypes of both transmitter and receiver. Finally, a specific highly integrated transmitter design suited for smaller Earth Observation satellites down to SmallSats is presented.