A note on the determinants of airline choice: The case of Air Asia and Malaysia Airlines

被引：31

作者：

Ong, Wooi Leng ^{[2
]}

Tan, Andrew K. G. ^{[1
]}

机构：

[1] Univ Sains Malaysia, Sch Social Sci, Minden 11800, Penang, Malaysia

[2] Socioecon & Environm Res Inst, George Town 10350, Malaysia

来源：

JOURNAL OF AIR TRANSPORT MANAGEMENT | 2010年 / 16卷 / 04期

关键词：

Airline choice; Behavioral characteristics; Logit; Socio-demographic characteristics;

D O I：

10.1016/j.jairtraman.2009.06.001

中图分类号：

U [交通运输];

学科分类号：

08 ; 0823 ;

摘要：

Logit analysis is employed on primary data from departing air passengers at the Penang International Airport, Malaysia to examine the determinants of airline choice between incumbent Malaysia Airlines and low-cost Air Asia. With the exception of educational level and ethnicity, other socio-demographic characteristics do not play a statistically significant role in determining airline choice. Instead, behavioral factors such as concerns over schedules and fares. routes, booking methods and purpose of journey are found to be predictors of airline carrier choice (C) 2009 Elsevier Ltd. All rights reserved

引用

页码：209 / 212

页数：4