Future demands of the poultry industry: will we meet our commitments sustainably in developed and developing economies?

The world's population is expected to reach 9.8 billion people by 2050. Increases in population size, coupled with socio-economic changes such as urbanisation, age demographics, and increasing affluence levels, will double the demand for poultry products by 2050. The primary objective of agribusiness is to ensure food security for the global population at affordable prices. Concurrently, there is a desire that all food products be produced sustainably. The poultry industry is well-positioned to achieve adequate nutrient-dense food provision because chickens are efficient converters of energy and nutrients into edible product. Poultry production plays an essential role in local food security and the alleviation of poverty in the absence of other nutrient-dense foods. The poultry industry possesses the technology, skills and capital to meet the expected demand targets. However, the demand for poultry products that fulfil the environmental, social and financial standpoints of sustainability will increase. Public opinion will prevent us from using many of the technologies required to achieve these goals. Consumers will need to change their expectations, behaviour and spending patterns in the best interests of sustainability.