The impact of Web quality and playfulness on user acceptance of online retailing

被引：580

作者：

Ahn, Tony ^{[1
]}

Ryu, Seewon ^{[1
]}

Han, Ingoo ^{[1
]}

机构：

[1] Korea Adv Inst Sci & Technol, Grad Sch Management, Seoul 130012, South Korea

来源：

INFORMATION & MANAGEMENT | 2007年 / 44卷 / 03期

关键词：

playfulness; Web quality; service quality; technology acceptance model; online retailing; WORLD-WIDE-WEB; PERCEIVED PLAYFULNESS; ELECTRONIC COMMERCE; SERVICE QUALITY; MODEL; TECHNOLOGY; CONTEXT; ANTECEDENTS; DESIGN; SITES;

D O I：

10.1016/j.im.2006.12.008

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

We investigated the effect of playfulness on user acceptance of online retailing and tested the relationship between Web quality factors and user acceptance behavior. A survey of 942 users of Web-based online retailing was conducted to test our model. The results showed that playfulness plays an important role in enhancing user attitude and behavioral intention to use a site. We also found that Web quality, categorized into system, information, and service quality, had a significant impact on the perceived case of use, playfulness, and usefulness, and consequently, that it encouraged website use in the context of online retailing. Our study thus provided a balanced and integrative framework for determining Web quality. It enhanced our knowledge of the effect of playfulness, which should help Web practitioners and researchers better understand user behavior in Web-based online retailing. (C) 2007 Elsevier B.V. All rights reserved.

引用

页码：263 / 275

页数：13

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