SCHOOLOGY: A WEB PLATFORM CAPABLE OF IMPROVING THE TEACHING-LEARNING PROCESS AT THE HIGHER EDUCATIONAL LEVEL

The objective of this quantitative and qualitative research is to analyze the impact of Schoology in the Research Workshop course, during the creation of a scientific article considering data science. Schoology is a free web platform that allows the creation and dissemination of the course contents, lesson design, communication between the participants, and evaluation of the school activities. The sample is composed of 27 students who took the Bachelor of Administration, Commerce, Accounting, and Marketing at a private university in Mexico City during the 2017 school year. The results of machine learning (linear regression) indicate that the ease of use and interaction in this platform positively influence the communication, collaboration, and active role of the students, during the creation of the scientific article. Data science identifies 6 predictive models about the use of Schoology in the educational field. The qualitative approach indicates that their discussion forums have a fundamental role during the teaching-learning process. Furthermore, the advantages of Schoology are the delivery of tasks on the platform, conducting online evaluations, and consulting the information of the courses at any time and place. Finally, teachers have the opportunity to build new educational virtual spaces through Schoology.