USE OF AND SATISFACTION WITH NEWSPAPER SITES IN THE LOCAL MARKET: EXPLORING DIFFERENCES BETWEEN HYBRID AND ONLINE-ONLY USERS

被引：28
作者：
Chyi, Hsiang Iris [1 ]
Yang, Mengchieh Jacie [1 ,2 ]
Lewis, Seth C. [1 ,3 ]
Zheng, Nan [1 ]
机构：
[1] Univ Texas Austin, Sch Journalism, Austin, TX 78712 USA
[2] Texas State Univ, San Marcos, TX USA
[3] Univ Minnesota, Minneapolis, MN 55455 USA
来源：
JOURNALISM & MASS COMMUNICATION QUARTERLY | 2010年 / 87卷 / 01期
关键词：
NEWS; PRINT; PERCEPTION;
D O I：
10.1177/107769901008700104
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This study explores U.S. newspapers' online readership in the local market by comparing (1) "hybrid" readers who access both the print and online versions and (2) online-only readers. Survey data gathered from twenty-eight newspaper sites show that hybrid readers outnumber online-only users by a 2-to-1 margin and use their local newspaper sites more actively. Regression analyses identify predictors of site satisfaction and user type. These findings provide new perspectives on the nature of multiplatform news consumption as readers weigh related goods of news and information.
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收藏
页码：62 / 83
页数：22
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