A quantitative approach to design alternative evaluation based on data-driven performance prediction

Design alternative evaluation in the early stages of engineering design plays an important role in determining the success of new product development, as it influences considerably the subsequent design activities. However, existing approaches to design alternative evaluation are overly reliant on experts' ambiguous and subjective judgments and qualitative descriptions. To reduce subjectivity and improve efficiency of the evaluation process, this paper proposes a quantitative evaluation approach through data-driven performance predictions. In this approach, the weights of performance characteristics are determined based on quantitative assessment of expert judgments, and the ranking of design alternatives is achieved by predicting performance values based on historical product design data. The experts' subjective and often vague judgments are captured quantitatively through a rough number based Decision Making Trial and Evaluation Laboratory (DEMATEL) method. In order to facilitate performance based quantitative ranking of alternatives at the early stages of design where no performance calculation is possible, a particle swarm optimization based support vector machine (PSO-SVM) is applied for historical data based performance prediction. The final ranking of alternatives given the predicted values of multiple performance characteristics is achieved through Visekriterijumska Optimizacija I kompromisno Resenje (VIKOR). A case study is carried out to demonstrate the validity of the proposed approach. (C) 2017 Elsevier Ltd. All rights reserved.