Managing new ''environmental'' product development: Theoretical framework and research propositions

As the Stakeholders' demand for environmentally friendly processes, products and packages grows, there is increasing need for internalizing the environmental externalities into new product development strategy and process. This paper integrates literature from environmental management and product development, and develops a conceptual framework for new ''environmental'' product development. This paper also provides a number of research propositions and directions for future research to determine the relative significance of the variables and relationships discussed.