Media relations in Korea:: Cheong between journalist and public relations practitioner

被引：19

作者：

Berkowitz, D ^{[1
]}

Lee, J

机构：

[1] Univ Iowa, Sch Journalism & Mass Commun, Iowa City, IA 52242 USA

[2] Prain & Rhee Inc, Inst Publ Relat Consulting, Seoul, South Korea

来源：

PUBLIC RELATIONS REVIEW | 2004年 / 30卷 / 04期

关键词：

Korea; media relations; journalist-practitioner relationship; Cheong; international public relations;

D O I：

10.1016/j.pubrev.2004.08.011

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study applied the concept of Cheong - the fundamental foundation for Korean relationships - to analyze the relationship between journalists and PR practitioners in Korea. Research drew on in-depth interviews with 10 pairs of journalists and practitioners. Most respondents said they felt Cheong through common encounters and that Cheong provided a positive force for their interaction. (C) 2004 Elsevier Inc. All rights reserved.

引用

页码：431 / 437

页数：7

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