Counting gauge invariants: the plethystic program

We propose a programme for systematically counting the single and multitrace gauge invariant operators of a gauge theory. Key to this is the plethystic function. We expound in detail the power of this plethystic programme for world-volume quiver gauge theories of D-branes probing Calabi-Yau singularities, an illustrative case to which the programme is not limited, though in which a full intimate web of relations between the geometry and the gauge theory manifests herself. We can also use generalisations of Hardy-Ramanujan to compute the entropy of gauge theories from the plethystic exponential. In due course, we also touch upon fascinating connections to Young Tableaux, Hilbert schemes and the MacMahon Conjecture.