THE COMMUNICATIONS OF NON-PROFIT ORGANIZATIONS WITH THEIR STAKEHOLDERS IN THE LIGHT OF THE DIRECT RESEARCH

被引：0
作者：
Kwak, Wioletta [1 ]
机构：
[1] Natl Louis Univ, Wyzsza Szkola Biznesu, Fac Social Sci & Informat, Dept Management, Ul Zielona 27, Nowy Sacz 33300, Poland
来源：
BUSINESS AND NON-PROFIT ORGANIZATIONS FACING INCREASED COMPETITION AND GROWING CUSTOMERS' DEMANDS, VOL. 13 | 2014年 / 13卷
关键词：
non-business organization; non-profit organization; stakeholder; communication; marketing communication; promotion;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The paper is devoted to the issue of communication of non-profit organizations with their stakeholders. It presents the addressees of promotional activities, forms of contacting various groups of interest as well as instruments and scope of marketing communication activities undertaken by organizations. The paper is based on the conducted direct research. Proper communication with the environment is vital for non-profit organizations functioning in the market. The surveyed entities used various forms of contacting their stakeholders, both direct and indirect ones. Particular instruments of marketing communication have been used to different extent by the organizations.
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页码：11 / 21
页数：11
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