The meaning, effectiveness and future of social marketing

被引：63
作者：
Stead, M.
Hastings, G.
McDermott, L.
机构：
[1] Univ Stirling, Inst Social Mkt, Stirling FK9 4LA, Scotland
[2] Open Univ, Stirling FK9 4LA, Scotland
来源：
OBESITY REVIEWS | 2007年 / 8卷
关键词：
behaviour change; effectiveness; obesity; social marketing;
D O I：
10.1111/j.1467-789X.2007.00340.x
中图分类号：
R5 [内科学];
学科分类号：
1002 ; 100201 ;
摘要：
[No abstract available]
引用
收藏
页码：189 / 193
页数：5
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