Regional Brand Management in Financial Industry

被引：0

作者：

Wang, Shihe ^{[1
]}

机构：

[1] Zhejiang Univ City Coll, Sch Business, Hangzhou 310015, Zhejiang, Peoples R China

来源：

PROCEEDINGS OF THE 2014 CONFERENCE ON INFORMATISATION IN EDUCATION, MANAGEMENT AND BUSINESS | 2014年

关键词：

Regional brand; origin and development; branding; brand management;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Regional brand has risen in the world and become the focus of regional managers recently. Through theoretical study on regional branding abroad is still in its infancy, based on the long-term tracking to regional branding of foreign research literature, this thesis conducts existing research review and points out the deficiencies of the existing studies from the origin and the theoretical basis of the brand, the study area and regional brand strategy and management in order to provide information and reference to future regional brand research and practice.

引用

页码：85 / 87

页数：3