Sustainability and business: what is green corporate image?

被引：14
作者：
Bathmanathan, Vathana
Hironaka, Chikako
机构：
来源：
INTERNATIONAL CONFERENCE ON ADVANCES IN RENEWABLE ENERGY AND TECHNOLOGIES (ICARET 2016) | 2016年 / 32卷
关键词：
D O I：
10.1088/1755-1315/32/1/012049
中图分类号：
TE [石油、天然气工业]; TK [能源与动力工程];
学科分类号：
0807 ; 0820 ;
摘要：
Green corporate image is reckon to be the driving factor in the current business setups. Stakeholder's green perception of the firm encourages growth of businesses. Organisation is moving from conventional businesses to running businesses with sustainable agenda that creates values to their brand. This paper analyses several green corporate image initiatives and concepts by various researches and shares how this can be essential for business.
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页数：4
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