DEVELOPMENT OF SUSTAINABLE BUSINESS MODEL FOR CHOOSING SERVICES TO THE CUSTOMERS IN INTERNET SERVICE PROVIDER COMPANIES

Today, the growth of telecommunication technology and increase the number of subscribers has led to a competition among Internet Service Provider companies. However, the population and resources used in the world are increasing, which will affect the sustainability of life and any business. This research aims at combining sustainability with a business model that creates value for these companies and the customers. Furthermore, one of the defects to these firms is the lack of a particular model for choosing services provided with a sustainable business model to the customers. In this paper, it is tried to identify current services and effectively sustainable indexes for choosing a service by analyzing sustainability. The business model canvas was chosen as the initial model to determine related sustainable indexes. Then a questionnaire was provided to experts in order to gather their ideas. After that, the mathematical multinational decision model was determined and solved by GAMS, based on the survey study. The group of services was chosen and provided due to the sustainable business model by focusing on the profitability of these companies. Flexibility and expansion under the specific circumstances of this model with the company's strategy are one of its advantages.