Media relations and the Internet:: how Fortune 500 company web sites assist journalists in news gathering

被引：71
作者：
Callison, C [1 ]
机构：
[1] Texas Tech Univ, Sch Mass Commun, Lubbock, TX 79409 USA
来源：
PUBLIC RELATIONS REVIEW | 2003年 / 29卷 / 01期
关键词：
D O I：
10.1016/S0363-8111(02)00196-0
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
A content analysis of all 2001 Fortune 500 Company Web sites was conducted to determine how corporations are using the Web to meet the informational needs of journalists. Analyses revealed that the majority of Web sites do not have dedicated press rooms where media content is centralized. In press rooms, news releases, executive biographies and executive photographs are the most commonly included materials. Statistical analyses suggest that higher-ranking companies more often provide press rooms and materials in press rooms than lower-ranking companies. (C) 2003 Elsevier Science Inc. All rights reserved.
引用
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页码：29 / 41
页数：13
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