Content Analysis of We Media Marketing

被引：0

作者：

Ran, Qingyun ^{[1
]}

Huang, Lei ^{[1
]}

Wang, Ying ^{[1
]}

Zhang, Chi ^{[1
]}

Song, Xin ^{[2
]}

机构：

[1] Beijing Jiaotong Univ, Sch Econ & Management, Beijing, Peoples R China

[2] NORINCO Int Cooperat Ltd, Beijing, Peoples R China

来源：

2016 INTERNATIONAL CONFERENCE ON LOGISTICS, INFORMATICS AND SERVICE SCIENCES (LISS' 2016) | 2016年

关键词：

We Media Marketing; Content Analysis; We Media; Word Frequency Analysis;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

With the rise of a series of We Media platforms like forum, Microblog, and We chat, humans' thinking ways, channels of receiving information as well as living habits have changed dramatically due to the influence of virtual society created by We Media. Therefore, traditional marketing model needs a radical change. Based on the basic marketing theory, this paper adopts content analysis for the first time to investigate the marketing strategy. There are three main research stages: data collection, data processing and data analysis. A successful case will be selected for an empirical study through the actual data analysis and statistics. Finally, We Media marketing strategy will be summarized according to the results of data analysis.

引用

页数：7

共 12 条

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