Flamenco Tourism from the Viewpoint of Its Protagonists: A Sustainable Vision Using Lean Startup Methodology

被引：4

作者：

Vazquez de la Torre, Maria Genoveva Millan ^{[1
]}

Millan Lara, Salud ^{[2
]}

Manuel Arjona-Fuentes, Juan ^{[1
]}

机构：

[1] Univ Loyola Andalucia, Fac Econ & Business Sci, Dept Quantitat Methods, Escritor Castilla Aguayo 4, Cordoba 14004, Spain

[2] Univ Loyola Andalucia, Fac Econ & Business Sci, Dept Econ, Escritor Castilla Aguayo 4, Cordoba 14004, Spain

来源：

SUSTAINABILITY | 2019年 / 11卷 / 21期

关键词：

Flamenco art; Cultural tourism; flamenco tourism; lean canvas; lean startup; A12; D19; O01; R10; CULTURAL-HERITAGE; MUSIC; EXPERIENCES; INDUSTRY;

D O I：

10.3390/su11216047

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Flamenco is an art born in and inextricably associated with Andalusia in the south of Spain. The purity, the feelings it transmits, and the originality of its expression have made it known worldwide and it has been declared an Intangible Cultural Heritage by the UNESCO. This declaration, combined with the Spain's tourist boom in the last years, has transformed this exclusive art into an important tourist industry with all the entailing perils for its survival. By means of the Lean Canvas model, combined with a survey of a panel of flamenco experts (especially artists), this study analyzed the fundamental factors that are key to developing a tourism product that, while respectful of its essence, offers tourists a genuine and quality product.

引用

页数：17