Language and the shaping of social work

This article is concerned with the power of language to shape and confirm social work's identity and to control its essential direction and task. Social work has perennially concerned itself with communication but paid surprisingly little attention to the more abstract concept of language. The authors trace the changing language used throughout social work's UK history, placing this into socio-political and socio-economic context and analysing the discourses thus created and promoted. We identify three broad periods in the development of social work, characterized as the moral enterprise, the therapeutic enterprise and the managerial enterprise. We conclude by connecting this discussion with some key challenges, issues and dilemmas currently facing social work in the criminal justice and community care arenas, highlighting the language and discourse of punishment, risk management, consumerism and the market economy. The article concludes by arguing that social work must reclaim the language of its activity as it engages with the challenges to its identity.