The design and preparation of liquid crystalline (LC) block copolymers by use of azo-macroinitiators are outlined. This approach is very versatile and makes it possible to realize diverse architectures of block copolymers, including non-LC/side-chain, non-LC/main-chain and side-chain/main-chain block copolymers. The different blocks were phase separated and underwent their individual phase transitions. In side-chain/main-chain block copolymers different LC mesophases coexisted in equilibrium.