Monetising the social value of inclusive entrepreneurship: the case of the Abono Cafe social economy enterprise

The fact that so many people with disabilities are unemployed is a cause for concern among those responsible for employment and creating social policies, and also for families and stakeholders themselves. Self-employment, which is understood as the creation of businesses, could be a means to mitigate this problem. The market evaluation of this type of company should consider not only its economic, but also its social results in terms of both cost savings for various public administrations and the generation of social value. This includes taking advantage of the talent of an important part of the population or increasing the wellbeing of people with disabilities, thus making decent employment possible as regards all that is sought by Sustainable Development Objective (SDA) 8 of the United Nations (UN) Agenda 2030. The objective of this work is, therefore, to monetise the social value of this type of undertaking through the use of a case study: that of the Abono Cafe company. The results show that the non-market value of this company greatly exceeds its market value, thus confirming its potential to generate social value for its stakeholders. The multiplying effect of the funds that Public Administrations allocate to the promotion of this type of initiative among people with disabilities makes them a useful tool and represents a change in the design of public policies, both on a social and employment level.