Disruptive innovation: An powerful avenue for SMEs

While usually been considered by established businesses as an attack, disruptive innovation provide an appropriate innovation approach for SMEs through new market discovery. This article tries to explore the opportunities offered by disruptive technlology and how SMEs could benefit from diruptive innovation. The process and features of diruptive innovaion and a managrial framework for diruptive innovaion are discussed. SMEs should grasp the opportunities of disruptive innovation to target massive low-end market and new markets to their advantage.