The Direct and Indirect Effects of Brand Experience, Brand Personality and Brand Trust on Customer Loyalty Toward SME Brands: Evidence from Consumers in Malaysia

被引：0
作者：
Huat, Ong Chuan [1 ]
Salleh, Salniza Md [1 ]
Yusoff, Rushami Zien [1 ]
机构：
[1] Univ Utara Malaysia, Sch Business Management, Sintok 06010, Kedah, Malaysia
来源：
CONTEMPORARY RESEARCH IN BRAND MANAGEMENT | 2018年
关键词：
CONSEQUENCES; MANAGEMENT; ANTECEDENTS;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：48 / 58
页数：11
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