The Direct and Indirect Effects of Brand Experience, Brand Personality and Brand Trust on Customer Loyalty Toward SME Brands: Evidence from Consumers in Malaysia

被引：0

作者：

Huat, Ong Chuan ^{[1
]}

Salleh, Salniza Md ^{[1
]}

Yusoff, Rushami Zien ^{[1
]}

机构：

[1] Univ Utara Malaysia, Sch Business Management, Sintok 06010, Kedah, Malaysia

来源：

CONTEMPORARY RESEARCH IN BRAND MANAGEMENT | 2018年

关键词：

CONSEQUENCES; MANAGEMENT; ANTECEDENTS;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：48 / 58

页数：11

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