Contesting Miss South Sudan

As South Sudan prepares for a referendum on independence in 2011, heightened nationalist expression within popular and political discourse reveals a messier and more openly disputed conception of the ideal Southern Sudanese woman. In this article I examine one site for debate in the diaspora, the US based Miss South Sudan beauty pageant. Highlighting the perseverance and power of the Woman-as-Nation discourse, I read the contest as a politically significant expression of a 'South Sudanese' national identity, with elements of the advertising, organization and the performance itself promoting a particularly faith, race and class based role model. This ideal is deeply politicized, linked both to the long history of conflict in Sudan and contemporary political and social shifts around gender. Miss South Sudan straddles traditional and modern notions of womanhood and women's patriotism revealing productive contestations around femininity and empowerment in the post-conflict period. This analysis highlights the troubling of gender at work in the diaspora and the conflicting visions for women in the new nation.