A new project is underway at the National Ignition Facility with the goal of applying a seed magnetic field to the fusion fuel in an indirect drive hohlraum implosion and quantifying the effect on the hot-spot temperature, shape and neutron yield. Magnetizing fusion fuel is calculated to reduce heat loss from the implosion core by constraining the motion of electrons and fusion-generated alpha particles; this can improve the chances of achieving high-gain fusion in a laboratory plasma. We describe the goals of this project and the significant scientific and technological challenges which must be overcome for this project to succeed.