The influence of green supply chain management on manufacturing enterprise performance: moderating effect of collaborative communication

Obtaining real and effective data from partners have a great significance for enterprises. Collaborative communication is an important bridge to realize the sharing of information and resource. This paper analyzed the impact of green supply chain management on enterprise environmental and economic performance based on the survey results of 162 manufacturing enterprises in China and discussed the moderating effect of collaborative communication from communication frequency and communication climate two dimensions. The results show that: (1) communication frequency significantly moderates the positive impact of internal environmental management on environmental performance, but it is insignificant on economic performance. Conversely, communication climate moderates the positive impact of internal environmental management on environmental and economic performance; (2) two dimensions of collaborative communication moderates the positive impact of external collaboration on environmental and economic performance. The conclusions conveyed in this paper emphasize the importance of collaborative communication in green supply chain management and provide some managerial implications.