Framing Climate Change: Exploring the Role of Emotion in Generating Advocacy Behavior

被引：277
作者：
Nabi, Robin L. [1 ]
Gustafson, Abel [2 ]
Jensen, Risa [3 ]
机构：
[1] Univ Calif Santa Barbara, Commun, Santa Barbara, CA 93106 USA
[2] Univ Calif Santa Barbara, Dept Commun, Santa Barbara, CA 93106 USA
[3] Univ Calif Santa Barbara, Santa Barbara, CA 93106 USA
来源：
SCIENCE COMMUNICATION | 2018年 / 40卷 / 04期
关键词：
emotion; framing; hope; climate change; persuasion; LOSS-FRAMED MESSAGES; PSYCHOLOGICAL REACTANCE; DISCRETE EMOTIONS; RELATIVE PERSUASIVENESS; PROSPECT-THEORY; FEAR; COMMUNICATION; METAANALYSIS; EFFICACY; APPEALS;
D O I：
10.1177/1075547018776019
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Substantial research examines the cognitive factors underlying proenviron-mental message effectiveness. In contrast, this study investigates the role of emotion, fear and hope specifically, in the gain/loss framing of environmental policy initiatives. The 2 (threat vs. no threat) x 2 (gain- vs. loss-framed efficacy) experiment revealed emotion, especially hope, as a key mediator between gain-framed messages and desired climate change policy attitudes and advocacy. Results further supported the value of sequencing emotional experiences to enhance persuasive effect. This research offers an inaugural test of emotional flow theorizing and highlights the need for additional research on emotional processes in environmental communication.
引用
收藏
页码：442 / 468
页数：27
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