An Investigation of Government Microblog, WeChat and Microvideo of Jilin Province, China

This paper focuses on the development of government Microblog, Wechat, and Mircovideo of Jilin Province. Firstly, the status of the construction, management, and utilization of the government Microblog, Wechat, and Mircovideo of Jilin Province are analyzed. On this basis, it is found that there exist many problems hindering the development of these E-Government platforms. They include the small number of government Microblog, Wechat, and Mircovideo accounts of Jilin Province, insufficient information on government affairs, inadequate publicity, large number of zombie accounts, zombie followers, and fake fans, poor interaction, lack of standardized management, and imperfect management team. Based on the exploration of these problems existing in the operation of government. Microblog, Wechat, and Mircovideo of Jilin Province, constructive corresponding suggestions are put forward.