The impact of perceived security and consumer innovativeness on e-loyalty in online travel shopping

被引：42

作者：

Cui, Feng ^{[1
]}

Lin, Derong ^{[1
]}

Qu, Hailin ^{[2
,3
,4
]}

机构：

[1] Xiamen Univ, Sch Management, Dept Tourism & Hotel Management, Xiamen 361005, Peoples R China

[2] Oklahoma State Univ, Sch Hotel & Restaurant Adm, Stillwater, OK 74078 USA

[3] Xiamen Univ, Sch Management, Xiamen 361005, Peoples R China

[4] Sun Yat Sen Univ, Business Sch, Guangzhou, Guangdong, Peoples R China

来源：

JOURNAL OF TRAVEL & TOURISM MARKETING | 2018年 / 35卷 / 06期

关键词：

Online travel shopping; travel website; perceived security; consumer innovativeness; trust; website image; e-loyalty; rational choice theory; cognitive dissonance theory; mediating effects; COGNITIVE-DISSONANCE; CORPORATE IMAGE; RATIONAL CHOICE; INFORMATION SECURITY; SERVICE QUALITY; TRUST; INTERNET; BANKING; DETERMINANTS; SATISFACTION;

D O I：

10.1080/10548408.2017.1422452

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study investigates the impacts of perceived security and consumer innovativeness on online travel shopping. A survey questionnaire was used to collect data and a total of 283 questionnaires were used for data analysis. The mechanism of perceived security and consumer innovativeness was then identified. The study results indicate that: (1) higher perceived security increases the perception of website image and trust; (2) consumers with a higher level of innovativeness tend to trust travel websites; (3) website image has a mediating effect between perceived security and trust; and (4) trust has a mediating effect between website image and e-loyalty.

引用

页码：819 / 834

页数：16

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