A Framework Proposal of UX Evaluation of the Contents Consistency on Multi Screens

In the study, we attempts to define coherent experience as those where user experience is maintained in a harmonious and coherent manner in a multi-screen environment, and identify the items that offer such experience. If user experiences are provided naturally and consistently without any sense of difference, irrespective of the change of devices when user utilize the contents, loyalty to the contents will be increased automatically. In this study, specific guidelines of each screen are produced, which should be observed to provide consistent user experiences.