A Two-Phase New Product Introduction Model

被引：0

作者：

Xu, Hongxue ^{[1
]}

Wan, Fucai ^{[1
]}

Guo, Xiuying ^{[1
]}

Liu, Yongxian ^{[2
]}

机构：

[1] Shenyang Univ, Sch Informat Engn, Shenyang 110044, Liaoning, Peoples R China

[2] North Eastern Univ, Sch Mech Engn & Automat, Shenyang 110044, Liaoning, Peoples R China

来源：

E-ENGINEERING & DIGITAL ENTERPRISE TECHNOLOGY VII, PTS 1 AND 2 | 2009年 / 16-19卷

关键词：

Optimization; Neural network; New product introduction; 0-1; Programming; Profit curves; Product life cycle;

D O I：

10.4028/www.scientific.net/AMM.16-19.1233

中图分类号：

TH [机械、仪表工业];

学科分类号：

0802 ;

摘要：

A new approach that combines neural network and 0-1 programming was proposed. Based on the lifecycle analysis, the characteristics of new products can be divided into four categories with different benefit curves and parameters. A neural network is used to classify the new product and the 0-1 programming model is then developed and used to determine what products to be introduced into marketplace. Numerical example is given finally to show that this model is effective for firms.

引用

页码：1233 / 1237

页数：5

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