Reassessing the influence of mental intangibility on consumer decision-making

被引：7

作者：

Rizomyliotis, Ioannis ^{[1
]}

Konstantoulaki, Kleopatra ^{[3
]}

Kostopoulos, Giannis ^{[4
]}

Poulis, Athanasios ^{[2
]}

机构：

[1] Univ Brighton, Mkt, Brighton, E Sussex, England

[2] Univ Brighton, Mithras House,Lewes Rd, Brighton BN2 4AT, E Sussex, England

[3] Westminster Business Sch, Dept Mkt & Business Strategy, London, England

[4] Leeds Beckett Univ, PR & Journalism, Leeds, W Yorkshire, England

来源：

INTERNATIONAL JOURNAL OF MARKET RESEARCH | 2017年 / 59卷 / 04期

关键词：

CONSIDERATION SET SIZE; INVOLVEMENT; SERVICES;

D O I：

10.2501/IJMR-2017-036

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper explores the influence of mental intangibility on the size of the consideration set, for both tangible products and services. The research also examines the moderating effect of purchase involvement and objective knowledge on the set. Two experimental studies were conducted to examine these relations. Overall, the results indicate that mental intangibility positively influences the size of the consideration set, regardless of the offering type (product or service). This effect is stronger in low levels of knowledge. Consumer involvement does not seem to have a moderating effect on this relation. The studies' implications and recommendations for future research are also discussed.

引用

页码：409 / 421

页数：13

共 31 条

[1]

[Anonymous], ADV CONSUMER RES

[2]

Aurier P, 2000, ADV CONSUM RES, V27, P307

[3] EFFECTS OF PRIOR KNOWLEDGE AND EXPERIENCE AND PHASE OF THE CHOICE PROCESS ON CONSUMER DECISION-PROCESSES - A PROTOCOL ANALYSIS [J].