Does Environmental and Social Standards Influence Workers Psychology? A Cognitive Analytics Management as A Strategic Factor

Background: The desire to contribute to sustainable development was translated into a search for the broadest possible consensus, at the international level, on the means of integrating responsible behavior into the company, by providing operational guidelines on dialogue with stakeholders. In spite of the complexity of challenges of environmental and societal standards effect on workers psychology, there has been limited research which explains this relationship. Therefore, the goal of this article is to explore the ripple effect generated by employment of environmental management criteria (ISO 14000) combined with social responsibility standard (ISO 26000) as integrated system designed to cope with cognitive analytics management (CAM) on employees psychology and behavior. Method: The study is based on survey instrument and it was targeted a sample of 300 companies from Tunisian industrial sector. The quantitative and qualitative exploratory research design was adopted through the structural equation model (PLS-SEM). Results: The findings showed that there is an indirect relationship between organizational effectiveness as a determinant of ISO standards and intention, sense of self-efficacy as a workers psychology criteria. The causality path of different constructs has been approved via CAM which played the mediator role and ensured the establishment of ISO practices and its effects to employees' behavior by extracting tacit knowledge to explicit. Conclusion: The organizational effectiveness induced through the coding of knowledge towards the decoding of employee behavior through loyalty, commitment, pride, trust, belief in personal effectiveness, promote the role gives by the manager to his employees in achieving the strategic ambitions of the organization, and more specifically in their confidence ability to coordinate voluntarily in the interests of the company.