Improving a WebSite with Web Analytics - a case study

被引：0

作者：

Landim, Thiago ^{[1
]}

Alves-Souza, Solange N. ^{[2
]}

De Souza, Luiz Sergio ^{[3
]}

机构：

[1] Univ Sao Paulo, PECE, BR-09500900 Sao Paulo, Brazil

[2] Univ Sao Paulo, EP, Sao Paulo, Brazil

[3] FATEC, Carapicuiba, Portugal

来源：

PROCEEDINGS OF THE 2013 8TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI 2013) | 2013年

关键词：

web analytics; usability; heuristic analyse;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Web Analytics tools were used to improve a sales website of IT services. Heuristics analyses of usability aided to evaluate the web site and to achieved the results. The technics used in the improvement process are discussed and the performance assessment results are showed in this paper.

引用

页数：5

共 9 条

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