In the 21st century, educational entrepreneurs are expected to make school administration go smoothly including developing teaching and learning. School leaders must have a feature and skills that are outstanding and different from the previous school administrators to compete with the educational market and to get success in their field. The purpose of this research was to explore the hidden factors which influence women entrepreneurs to start their business and to identify the salient features as school principals, as well as the impact of those features on their performance. The study is qualitative in nature; therefore, an interview protocol was developed to get the insight of the women entrepreneurs. Interpretive Phenomenological analysis technique was used to derive the meaning out of data and it was found that women are facing various challenges including finances, lack of training, unfavorable social condition, non-provision of government support and family-related issues. The findings of the present study suggest that women entrepreneurs in the field of education can play an effective role in many aspects if they are provided with help and support. Disciplinary: Social Sciences, Education, Entrepreneurship (C) 2022 INT TRANS J ENG MANAG SCI TECH.
