Evaluation Indexes of Customer Journey for Contents of Owned Media

被引：0

作者：

Matsumoto, Kyohei ^{[1
]}

Nakanishi, Takafumi ^{[2
]}

Kitagawa, Takashi ^{[3
]}

机构：

[1] Univ Tsukuba, Grad Sch Syst & Informat Engn, Tsukuba, Ibaraki, Japan

[2] Int Univ Japan, Ctr Global Commun GLOCOM, Minamiuonuma, Niigata, Japan

[3] Univ Tsukuba, Div Informat Engn, Tsukuba, Ibaraki, Japan

来源：

INFORMATION MODELLING AND KNOWLEDGE BASES XXVIII | 2017年 / 292卷

关键词：

Owned Media; Customer Journey; Page view; Evaluation indexes; Page rank;

D O I：

10.3233/978-1-61499-720-7-362

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

In this paper, we propose evaluation of customer journey for contents of Owned Media. In recent years, many companies publish the Owned Media in order to brand its products and services. The Owned Media is useful for provision of novel information correctly and rapidly. On these backgrounds, there is the demand of evaluation for effectiveness of the Owned Media. It is necessary to recognize which detailed content of Owned Media has importance. Our proposed method is able to produce attractive contents through appreciating which contents make approaches to customers. We demonstrate the evaluation using a certain Web-site as Owned Media and show the effectiveness of our methods.

引用

页码：362 / 369

页数：8

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