A flexible model of consumer country-of-origin perceptions - A cross-cultural investigation

被引：146

作者：

Knight, GA ^{[1
]}

Calantone, RJ

机构：

[1] Florida State Univ, Coll Business, Dept Mkt, Tallahassee, FL 32306 USA

[2] Michigan State Univ, Dept Mkt, E Lansing, MI 48824 USA

来源：

INTERNATIONAL MARKETING REVIEW | 2000年 / 17卷 / 2-3期

关键词：

international marketing; country of origin; national cultures; consumer behaviour; Japan;

D O I：

10.1108/02651330010322615

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

There is much research suggesting that the image consumers hold about a product country of origin can influence their purchase decision, but little empirical work has focused on the underlying cognitive processing. A flexible model is devised and tested to represent country image processing, using data from large samples of US and Japanese consumers. In addition to strongly supporting the validity of the model, results suggest that country image cognitive processing is significantly more complex than previously thought, and that culture appears to play an important role in purchase decisions. The flexible model represents a substantive improvement in the depiction of cognitive processing regarding country-of-origin image.

引用

页码：127 / 145

页数：19

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