Online Reviews of Restaurants: Expectation-Confirmation Theory

被引：48

作者：

Lee, Jinha ^{[1
,2
]}

Kim, Youn-Kyung ^{[1
]}

机构：

[1] Univ Tennessee, Dept Retail Hospitality & Tourism Management, Knoxville, TN 37996 USA

[2] 110 Jessie Harris Bldg,1215 W Cumberland Ave, Knoxville, TN 37996 USA

来源：

JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM | 2020年 / 21卷 / 05期

关键词：

Online reviews quality; online review rating; expectation-confirmation; review intention; restaurant consumers; WORD-OF-MOUTH; MODERATING ROLE; INFORMATION ADOPTION; SATISFACTION; PRODUCT; IMPACT; CONSEQUENCES; PLAYFULNESS; ANTECEDENTS; HOSPITALITY;

D O I：

10.1080/1528008X.2020.1712308

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Today, consumers' engagement in the restaurant culture is defined by their involvement in posting online reviews. Drawing upon expectation-confirmation theory (ECT), this study examined whether and how consumers' confirmations of online reviews from their actual restaurant experiences affect their subsequent participation in online reviews. The research model of this study assessed the entire decision process of a restaurant experience. First, we examined the impacts of online review features - review quality, review timeliness, visual image quality, and rating - on review adoption. Second, we investigated the impact of review adoption on the confirmation of restaurant experiences and review intentions toward online forums. Using structural equation modeling based on the data (n = 596), the results revealed that review quality and review rating significantly influenced review adoption, and both confirmations to positive and negative review intention were significant.

引用

页码：582 / 599

页数：18

共 67 条

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