Factors Impacting the Intention to Use Emergency Notification Services in Campus Emergencies: An Empirical Investigation

Research problem: This study investigates the factors influencing students' intentions to use emergency notification services to receive news about campus emergencies through short-message systems (SMS) and social network sites (SNS). Research questions: (1) What are the critical factors that influence students' intention to use SMS to receive emergency notifications? (2) What are the critical factors that influence students' intention to use SNS to receive emergency notifications? Literature review: By adapting Media Richness theory and prior research on emergency notifications, we propose that perceived media richness, perceived trust in information, perceived risk, perceived benefit, and perceived social influence impact the intention to use SMS and SNS to receive emergency notifications. Methodology: We conducted a quantitative, survey-based study that tested our model in five different scenarios, using logistic regression to test the research hypotheses with 574 students of a large research university in the northeastern US. Results and discussion: Results suggest that students' intention to use SNS is impacted by media richness, perceived benefit, and social influence, while students' intention to use SMS is influenced by trust and perceived benefit. Implications to emergency managers suggest how to more effectively manage and market the service through both channels. The results also suggest using SNS as an additional means of providing emergency notifications at academic institutions.