The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screen?

被引：29

作者：

Legoux, Renaud ^{[1
]}

Larocque, Denis ^{[1
]}

Laporte, Sandra ^{[1
]}

Belmati, Soraya ^{[1
]}

Boquet, Thomas ^{[1
]}

机构：

[1] HEC Montreal, 3000 Chemin Cote St Catherine, Montreal, PQ H3T 2A7, Canada

来源：

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING | 2016年 / 33卷 / 02期

关键词：

Expert reviews; Exhibitors; Distribution; Critics; Movies; Survival analysis; MOTION-PICTURE INDUSTRY; BOX-OFFICE PERFORMANCE; DISTRIBUTION CHANNELS; FILM-CRITICS; MARKET; MODEL; TIME; INTEGRATION; REVENUE; PRODUCT;

D O I：

10.1016/j.ijresmar.2015.07.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article aims to demonstrate that distribution intermediaries, namely exhibitors, are influenced by critical reviews in their programming decisions after the launch of a movie. More specifically, it tests the effect of critical reviews on the decision of exhibitors to keep or withdraw a movie on their screens from week to week. A unique data set comprising more than 165,000 weekly theater level decisions spanning over a decade is used for the analyses. Exhibitors' decisions are modeled through a discrete time survival model with random effects. Results show that a movie with excellent reviews has more chances to stay longer in a theater when compared to one with poor, fair, or good reviews, even after controlling for the previous week's box office. This finding suggests that a portion of the overall commercial performance usually associated with positive reviews can be attributed to the impact of critics' reviews on exhibitors' decisions to keep the movie on screen for a longer period. (C) 2015 Published by Elsevier B.V.

引用

页码：357 / 374

页数：18

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