METAMORPHOSES OF HISTORICITY IN MODERN CULTURE

The article reveals the modern status of historicity as a social form la virtu, due to the absolutization of this quality, characterized by the crisis of the will to history and the emancipation of conjecture. In the conditions of the screen landscape of communication, historicity tends towards figurative simultaneity, towards the guasi-hyletic quality of the simulative continuum. Thus, the self-negative tendency of the dynamics of historicity is realized. The metamorphosis of social quality into an online universal in its spatial aspect is obvious. The observed outflow of the qualities of the subject of history into the technogenic material qualities is the abolition of the fullness of oneself by means of its affective-bodily hypostasis and the replacement of being by presence. The ontological lack of historicity receives digital spatial compensation.